For Immediate Release
March 6, 2017
Contact: Nicole Singletary
Miami Lakes, FL - On the heels of welcoming a new Mayor, the Town of Miami Lakes today launched a marketing campaign aimed at attracting new businesses. The campaign, made possible through a public-private partnership with The Graham Companies and The Easton Group, showcases the benefits of doing business in Miami Lakes and features a new tagline, ‘Where Business Grows.’
“We’ve worked hard to cultivate a diverse, business-friendly community over the years,” said Town of Miami Lakes Mayor Manny Cid. “Through this campaign, we’re looking to solidify our position as the premiere business address of choice in South Florida. Our town offers many advantages to companies of all shapes and sizes, from our centralized location and diverse employee base, to competitive leasing rates and room to grow. From personal experience, I can attest that this vibrant, safe community is a great place to raise a family and grow your business.”
Miami Lakes-based employers including BankUnited, Inktel and Gerardo’s Marketplace are featured as part of the new creative campaign, developed by Coral Gables-based Ronin Advertising Group. “We wanted the campaign to truly connect with the business community and decided the best approach would be to share Miami Lakes success stories,” said Karen Ableman, president and co-founder of Ronin Advertising Group.
In addition to the logo and tagline, the campaign includes paid advertising with a print, broadcast and digital media mix; a social media blitz; email marketing blasts; and a website with video testimonials and resources for employers considering a move to Miami Lakes.
For more information and to view the campaign, visit www.MiamiLakesBiz.com.
About The Graham Companies
The Graham Companies is a privately held company founded in 1932 when Ernest "Cap" Graham acquired 7,000 acres to start a dairy business called Graham Dairy. Two generations later, the company is best known for the creation and development of Miami Lakes, a 3,000 acre master planned community, which began in the 1960's and still continues today. Today, The Graham Companies has become a diversified company, having interests in dairy, beef, and pecan orchard farming, as well as real estate developments encompassing apartment, office, industrial, retail, and hospitality holdings. The Graham Companies continues its family tradition of service, and remains dedicated to the ideals upon which it was first founded. For more information, visit www.miamilakes.com.
About The Easton Group
Edward W. Easton is founder and chairman of The Easton Group, a family-owned, boutique commercial real estate firm with over 30 years of experience and an exceptional track record. The group is broken down into four business units consisting of commercial real estate investment, development, brokerage, and property management. The Easton Group is headquartered at International Corporate Park in Doral, Florida. For more information, log on to www.theeastongroup.com.
About Miami Lakes
Incorporated in December 2000, the Town of Miami Lakes is home to 30,000 residents and more than 1,700 businesses. The nationally recognized, master-planned community is an ideal location to live and work. One of the safest communities in Florida, Miami Lakes has great schools, more parks per 1,000 residents than any other municipality in the state, and a wide range of housing options. Miami Lakes offers a multicultural and skilled talent pool and an excellent business climate with one of the lowest business tax rates in the region. It’s central location in Northwest Miami-Dade County, allows for easy access to all major thoroughfares including I-75, the Palmetto Expressway and Florida Turnpike. Plus, the town is situated adjacent to the Opa-Locka Airport and just a short drive to Miami International Airport and Fort Lauderdale International Airport. For more information, visit www.miamilakes-fl.gov.